Building Flexibility in Supply Chain Management: Overcoming Challenges with Technology

Food manufactures work within tight schedules – processing times and logistics play a key role in achieving “farm to fork” goals. Yet, managing the supply chain is becoming more and more complex. While a holistic view of inventories, deliveries and shipments are required, food processers must also have granular visibility into their operations to maintain efficiency, discard wastes and conform to current safety regulations.

When those requirements are combined with the unpredictable buying behaviour, raw materials, product-based shelf life variations and the tight margins associate with consumer goods, companies need real solutions for maintaining profitability. An article in Food Engineering recently examined this growing complexity explaining, “How food manufacturers can use technology to manage supply chains” effectively.

Citing various sources, including NeoGrid COO Gilson Torii, the article presented the challenges food manufacturers face, the aspect involved in a resilient supply chain management operation and how to use technology to integrate that required resiliency.


In addition to general supply chain factors like SKU shelf life and normal logistics challenges, food manufacturers are subject to quick instability in specific areas, including:

• Customer demand
• Oil and fuel prices (transportation)
• Carrier capacity
• Geopolitical issues
• Seasonal availability
• Weather -related problems and localised natural disasters

Since companies can’t prepare for every contingent, the best protection against losses related to “upheaval in business productivity” is building resiliency.

Resiliency in Supply Chain Management

Citing a 2013 Deloitte white paper, “Supply Chain resilience – A risk intelligent approach to managing global supply chains,” four characteristics identify resiliency in supply chain management:

• Flexibility – the ability to react without incurring additional costs
• Visibility – tracking and monitoring in real-time
• Collaboration – relationships with supply chain stakeholders that promote mutual goal realisation
• Control – defining activities that regulate operations

Fortunately, incorporating these aspects simply requires the use of technology. The automation of data management and collection using RFIDs and bar codes reduces manual labour requirements, while the entrance of IoT technology provides an advanced, unified and realised network for data integration.

Rather than managing supply chain activities from upstream data, companies are able to integrate downstream information to better control operations and costs. Management orchestrated from the POS, says NeoGrid Gilson Torii, allows companies to “figure out the overall demand of a particular product and see where that product is within the supply chain to determine if it is sitting at the wrong place” And, that’s just the tip of the iceberg.

Read more about developing a resilient supply chain here.

We are experts in synchronising your business to actual demand - by always making your product available to the consumer, at the right place, time and quantity. We are Neogrid - a company providing automated supply chain management.